NDM case study: How has news changed?



NDM case study: How has news changed?

Remember our key question from the lesson: How has news changed in the last 20 years?

In the lesson, we debated whether the changes in the last 20 years are more significant than the developments of the last 200 years. It's a big question with no right answer - but we can conduct high-quality research to give us the knowledge to form an educated opinion. Remember, this is what gives you the critical autonomy to reach the top grades!

Blog task: Ofcom report into news consumption 2016

1) Read this Ofcom 2016 report on the consumption of news in the UK. Note down the key statistics and changes that Ofcom document.

2) What are the most popular platforms for audiences to access news and how has this changed in recent years?

Television is the most-used platform for news as it states 69% of UK adults  use TV as a source of news. 
However this has been continuing to 2014 where 75% of adults used their TV's to watch news and 2013 when 78% of people were using Television to access news, this can be related to the spike in the use of apps and the internet to access the news. 
Newspapers are used by 29% of people, which has suprising not a significant decrease where just 31% of people used newspapers to access news, which had a decrease of nine percentage since 2014.
Those aged 65+ are also more likely to be using newspapers and radio for a form of a news and updates

3) How do different age demographics access news in the UK?
Men are more likely than women to use any of the four main platforms for news 
 ( including TV, internet, newspapers and radio). 
Also, 49% of people aged 16-24 use TV for news, compared to 89% of those aged 65+. 

4) Does socio-economic status change attitudes to news? If so, how?

Socio-economic status does alter attitudes to the news as the folks in the ABC1 socio-economic group are more likely than those in the C2DE consumers to consume news on any of the four main platforms. In addition, for the internet and newspapers C2DEs are more likely consume more than those of ABC1s
 TV (69% vs 69%), 
The Internet (61% vs. 36%), 
Newspapers (31% vs. 36%) 
Radio (38% vs. 29%). 

8) How has news consumption through television changed in recent years?
The figures clearly show that each person watched around 110 hours of (national and international)l news on the television in the year  2016. In addition, the results are quite constant and similar from 2015-2016. However, there is a slight increase of three hours since 2014 due to stabilisation of the larger decrease of 12 hours since 2011.
This is clear due to the strike of usage of the internet and online services.

9) How much has newspaper circulation declined since 2010? 

Again, this is linked to the increase use of the internet and online sources
News consumption through newspapers has declined by more than 27% since 2010.

10) Which are the most popular newspapers and websites in the UK? What do you know about those newspapers' political viewpoints?

The Daily Mail is the most used newspaper outlet with around  5.5 million users. Closely follwing is the The Sun Newspaper with 5.2 million users, The sun is considered right-winged whilst the daily mail is less biased and more nutrual with their 

10) How does online news consumption differ for age, gender and socio-economic status?
 Men are more likely than women to say they use internet for news (45% whilst 37%)
Over half (53%) of those in the ABC1 socio-economic group use online sources for news, compared to a third (32%) of those in the C2DE socio-economic group.
4 in 10 (41%) UK adults say they use the internet for news. 
In addition, 6 in 10  UK adults aged 16-24 say they use the internet or apps for news.

 11) What percentage of people use social media to access news? How does this differ by age and socio-economic status?
The consumption of news online through any device is considerably higher for those aged 16-24 (48%) than for over-65s (18%). 
When it comes to gender, men are most likely to consume news online, (49% vs. 47%), and in terms of socio-economic status people in the AB socio-economic group are more likely than those in the DE socio-economic group (61% vs. 29%).

12) What percentage of users only use social media sites for their news?

26% of people above 16+ use social media sites for the news outlets whilst 26%  of people above 16+ get their news from websites and new sites. This is interesting as most of the content provided by social media sites are user generated content such as Twitter, Facebook and Instagram.


13) What are the most popular online sites for news?
The BBC (56%), Sky News (15%) and Facebook(27%)

14) What percentage of 16-24 year olds access news mostly from social media?

40% of young people which is extremely high and influential compared to 3% of the 65+ age group which again reinforces my point/

15) How do audiences find stories online? Do you follow links or go to the homepage of the news provider?
74% of those who gain news from social media said accessed their news stories through social media posts, compared to 85% who said they accessed them directly from the websites/apps of news organisations.


16) What are the benefits for audiences from the changes new and digital media have had on the news industry?

The consumers can now access news more easily as it is automatic, from mobiles to tablets and also 24 hours on TV. in addition, apps such as twitter allow for tailor-made news to be readily available for subscribers so each user can access the sort of news they prefer to read.

17) What are the benefits for institutions from the changes new and digital media have had on the news industry?

 the internet can allow news institutions to widen their platforms and reach their consumers easily thus giving them the capability to reach a large-scale audiences as younger people are easier to attract through the internet. Even apps used today have some sought of news available such as Facebook or Snapchat.


18) What are the downsides for audiences as a result of new and digital media in news?

the downsides for audiences as a result of new and digital media in the news is the lack of censorship and the growth of fake news which is must more easier to find and display through different social media outlets. In addition, this is hard to control and spreads very easily as there are not much restrictions online and they can easily pop up again.




20) Who has benefited most from the changes new and digital media have had on the news industry - audiences or institutions?

The audience has advantages from the changed in the new and digital media news industry. due to this new changes, audience are able to be updated and view new sources of information easily and be more inclusive. social media outlets in particular allow the consumers to be engaged and involved through tags and movements 
In addition, the sources of information coming through to the audience can be personally tailored to the their preference and concerns.

Institutions also have advantages from the changes presented through new and digitial media as they can use sources and footage from users to articulate different perspectives and ideas on the content. In relation to this, this means that their is a close relationship and bond between the producers and consumers as they are more understanding of the audiences point of view

The sources of information is more quick and relevant than the ones usually found on newspapers and lastly, it doesn't cost anything as everything online is usually free or a very small price for a membership if so







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