NDM: The decline in newspapers - MM case studies

1) What was the New Day trying to achieve?

The new day was created to tap into a new market. The new day was created in order to fit into peoples modern lifestyles.

2) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year?

-Around 6 million people buy a newspaper in Britain every single day and One million people have stopped buying newspapers in the last two years.

3) What audience were the New Day trying to attract?

The audience that New Day were targeting where females and males along the ages group of "35-55". In addition, the publication were going for those who wanted a more modern day approach to news e.g those who may prefer more trendy news/updates provided on the internet for example. 

4) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well.

I believe that the new day newspaper failed as although they were trying to tackle and overcome an issue within the industry which is a high lose of customers and their loyalty despite the cultural and traditional value that newspapers hold. However, what it seems to me is that they completely misunderstood that what online formats can give customer is much more advanced and worthy than what a newspaper can provide which means the rapid decline of the industry continues to grow. 

The Guardian

1) List the key statistics on page 10: How many unique digital browsers used the Guardian website in June 2016? What are The Guardian's latest print sales figures? How does this compare to the Telegraph? In terms of finances, how much did the Guardian lose in 2015? 

• 9 million daily browsers
• The Guardian website is the third most read in the world with over 120 million monthly unique browsers 
•  daily average of almost 9 million unique browsers, only about one third of whom are from the UK. (june 2016)

•  The Guardian was behind the market leader MailOnline (14 million) but ahead of the Telegraph (4 million). -(February 2016)
•  print circulation of the Guardian is only 161,000.
• In 2015, the Guardian lost around £70 million with slower-than-expected digital ad sales failing to offset a continued slump in revenue from print
• This led to cutbacks of 20%

2) What has been The Guardian's strategy for reversing this decline?

The Guardians strategy for reversing this decline was  developing getting better at  to deliver 24-hour news of major world news event which pleases the audience better. The guardian is also focusing on developing more on technology. Lastly,  its offering a  subscription services that download the print format online with a membership programme which gives access to exclusive content and discount access to events.

3) What global event did The Guardian's digital coverage win awards for?

The Guardian won awards for their reporting on the Paris attacks in which they won from the Society of Editors. The Guardian was acknowledged for its comprehensive news service and which boasts comprehensiveness and  innovation.  They were also noted and praised for their live blogging.

4) In your opinion, will the global website strategy be enough to save The Guardian?

I believe the global website strategy can be enough to save The Guardian for at least now as a global audience can bring in a lot more financial stability which a growing concern for the industry.  In addition, it makes a lot more online services such as live blogging a lot more easier. Unfortunately, i do not believe  this strategy may continue to work in the long term as audience pleasures and wants are surpassing the abilities of the newspaper industry.