11.

"Ikea makes a ad that makes my family feel good to be black and British



https://www.theguardian.com/commentisfree/2017/oct/27/ikea-advert-family-feel-good-black-british-racism-whitewashing

This is the future … black women and girls seen in positive spaces with their own hair. The more of this sort of imagery we see in adverts, the more normal it will be for black women, like every other woman, to wear their own texture with pride.”


 “Sadly, we have also received a small number of complaints from people who are unhappy with the ad – calling it racist for not featuring any white people. We were all genuinely shocked by these comments.”



The absence of white people in the advert is not what appeals or appreciated but the inclusion of black people with a more positive and flattering representation 
In the age of Brexit Britain, and  police brutality  our society seems to be more divided than ever so this advert is making bolder statement

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