NDM: The decline in newspapers - MM case studies
1) What was the New Day trying to achieve? The new day was created to tap into a new market. The new day was created in order to fit into peoples modern lifestyles. 2) List the key statistics on the first page: how many people buy newspapers in the UK? How has this declined in the last year? -Around 6 million people buy a newspaper in Britain every single day and One million people have stopped buying newspapers in the last two years. 3) What audience were the New Day trying to attract? The audience that New Day were targeting where females and males along the ages group of "35-55". In addition, the publication were going for those who wanted a more modern day approach to news e.g those who may prefer more trendy news/updates provided on the internet for example. 4) Why do you think the New Day failed so spectacularly? There are several possible reasons listed in the article but do develop your own opinion here as well. I believe that the new day ...